I’m working on a new app, here’s what I have so far. Feel free to jump in with ideas, suggestions, or questions.

  • Giving you a place to curate your own lists of recommended places.
  • On launch, Cerca will re-sort your list by distance, placing the closest locations at the top of your list.
  • You have the option to refine your index view, possibly by categories or lists.

Findings from User Interviews

Initial interviews showed that people tend to group lists by cities, and less by category or type of cuisine. Lists are kept in general notes apps, and are soon forgotten. It’s really difficult to remember why a place was added to the list in the first place. Was it because a friend recommended it? What part of town was it in? Was it a bar, or restaurant?


My first assumption is that proximity is important in the decision making process. By default, opening the application will re-sort your list of places based on what’s closest to you right now.

Design Explorations

I jumped into Sketch and began wireframing a variety of ideas and flows: what a list view vs. map view might look like, defaulting lists by city, and features like favoriting.



Interaction Designer working in Chicago.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store